Описание
Public Relations | Edward L. Bernays | BN Publishing, 2014 | Английский язык
Артикул Маркета
102209056151
Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
1 565 ₽
2 749 ₽
–43%
1 565 ₽
2 749 ₽
–43%
Доставка Маркета
4 ноя, по клику 0 ₽
Москва
4 ноя, пункт выдачи 0 ₽
Москва
Быстрый возврат
О возвратах
Т8 Издательские Технологии
Магазин
19.2Kзаказов
643подписчика
6лет на Маркете
О товаре
Описание
Печатная книга «Public Relations» в мягкой обложке, язык - английский. В книге 384 страниц, она напечатана на белой офсетной бумаге плотностью 80 г/м². Формат издания - 152x229 мм. Все книги аккуратно упаковываем в прочный трехслойный сейф-пакет.
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.
This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in
specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the
public interest and their own interest.
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.
This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in
specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the
public interest and their own interest.
Характеристики
Общие характеристики
Артикул Маркета
102209056151
Документы и сертификаты
Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.Возрастное ограничение 18+
Нет отзывов и оценок
Но можно задать вопрос, чтобы узнать о товаре больше
Рекомендуем
Войдите в аккаунтИ тогда откроется корзина, а цены на Маркете могут стать ниже
